Our Story

I'm beyond excited to bring you more safe, functional, and adorable baby essentials and gifts with the same high standards. This entire line is crafted from super soft, sustainably sourced, 100% certified organic cotton, and perfect for delicate skin and safe sleep.  You'll love our parent + baby friendly details (oh, snap), little luxe touches and modern designs that match our limited-edition diaper prints. I believe every kiddo deserves an Honest start.

Jessica Alba

Founder + Mom of 3

Cozy Meets Conscious

Getting your baby to sleep safely and soundly is our #1 priority, so we crafted our essentials from 100% pure organic cotton certified by GOTS.

Fashionable, Functional + Fun

From snug-fitting sleep 'n' play pajamas to uber-functional wearable blankets, we thoughtfully designed every piece to be safe, functional, and absolutely adorable.

Honest Standard

Performance + Peace of Mind

The Honest Company was born of a simple purpose: to create safe and effective products for our families and yours.

Our Honest Philosophy

Protecting human health is our top priority.

We only use certified organic cotton in our products that is free of any synthetic pesticides and harmful dyes and ensures ecologically and socially responsible textiles. Our entire process is certified by GOTS.

We won't compromise performance.

We believe you shouldn't have to choose between what works and what's good for you.

We're thinking in the present & future tense.

We are always exploring and evolving to improve our use of renewable resources – from our sourcing of organic cotton to recycled materials for our packaging.

Knowledge is power.

We're committed to providing access to information and education that allows you to make the best choices for you and your fam.